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I upset conventional business thinkers. Branding & business for creative founders in the New Economy. Lessons from my experience operating Sandpaper Studio since 2006.
What do Nike, Apple, and Coca-Cola have in common?Yeah, they're all household name brands who create the hottest advertising and dominate their markets. But that's not the common trait I'm covering today. What they all have in common is that they sell one thing: Products. Well, technically, they use their products to sell ideas, but that's a topic for a different email. For now, I want you to think about the tangible goods that they sell: Shoes Electronics Carbonated diabetes juice...
A lesson in how to use your Competition against themselves. I have to catch a flight soon to go direct a video shoot, so let's get to it. There are 3 massive mistakes most people make when it comes to their Competition: Denying they exist Ignoring them Copying them Even if you're not making any of these, I bet you're not using your Competition as you should. More on that after I break down the three mistakes. Denying they exist Any time I hear "I don't really have any competition," all I hear...
Did you win the lottery when you were born? I feel that way sometimes. Certainly not in the financial sense, but in the tribal sense. You see: Your influences shape your reality. Positive. Negative. It doesn't matter. The concept that you "you are the average of the five people you hang out with most" is true. In life. In business. In everything. I was thinking about this while driving back from Colorado with my family yesterday. We were discussing Father's Day, and I was still reflecting on...