"You can't see the label from inside the jar."
This is one of the most common expressions for describing the psychological phenomenon called "Solomon's Paradox."
In short, it works this way:
We're really good at giving helpful and rational advice to others, but terrible at giving the same helpful and rational advice to ourselves.
Solomon's Paradox is why:
- Designers struggle to design their own websites
- Copywriters struggle to write their own copy
- Coaches struggle to coach themselves
It's also what separates people who get what they want from people who don't.
I wrote a whole article about how my best friend and I "hacked" it decades ago (reply to this email if you haven't read it and want a link).
The TL;DR for the moment: Our minds are a tangled ball of yarn that mixes every conscious and subconscious feeling of insecurity, vulnerability, guilt, and an entire carnival of vague—but powerful—emotional strings that ultimately lead us to believe ridiculous nonsense like "I got a B+ on that English paper I worked hard on in high school, therefore I'm not really good enough to land this quality client who wants to talk to me."
The math in our mental equation is exhausting. We simply know too much about ourselves.
And what we don't know, we feel.
When it comes to someone else's problem, we don't have any of those nonsense thoughts or feelings. We see the problem like an A + B = C equation.
Because it is!
Most of our challenges aren't all that difficult. People WAY dumber than you have solved more difficult challenges than you're facing right now.
They just figured out a way to get outside of their own head, followed steps that actually worked, and then put in the work.
What does everyone else do (and I've done way too many times, and you're probably doing now)?
They remain stuck in the Paradox:
- It's frustrating as all hell: "Why does this feel 10x as difficult!?"
- It throws you for a loop: "For God's sake, I do this for a living!"
- It wastes a remarkable amount of time and energy.
- It results in you creating sub-par results for yourself.
And all the while, you overthink and complicate and generally torture yourself with nothing positive to show for it.
What keeps you and the countless other talented, smart, and good-looking people stuck under its spell?
I have found 5 primary reasons:
- They don't know how it works
- They don't value their time
- Pride
- Vulnerability
The 5th and most insidious one?
They don't trust themselves to actually pull off the great thing they want to do, so they'd rather keep it a secret and pluck away at it slowly in a "safe" place.
This is how unwritten books stay unwritten for an entire lifetime.
It's how your business idea that would make you millions never launches.
It's how every door that could open an untold number of life-changing possibilities remains unopened, destroying your chances of living a life far beyond what you experience today.
Now do you see why I rail against Solomon's Paradox so much?
It's the destroyer of dreams.
And, yet, it's the easiest mental roadblock to remove.
You simply need to do one thing:
- Ask for help from someone you trust, then do what they say
I've worked with some of the top players on the planet in their respective fields. Every last one of them understood the importance of defeating Solomon's Paradox through the outside perspectives of people who did what they wanted to do.
They invested in great coaches. They invested in powerful programs. They invested in valuable communities with brilliant members growing their businesses together.
If you do these same things—if you can believe in yourself enough—you'll move further and faster than that tangled ball of mental yarn will ever allow you to see right now.
Your future quite literally depends on it.
If you want to take your next step toward building the brand and business that can completely transform your life, it's time to get outside of your own head and start making progress now.
In a matter of weeks, you'll see what was impossible to see right now. You'll have every tool you need to establish yourself as your Ideal Client's "only" choice. You'll open the doors to a business that generates consistent cash flow and that makes you feel excited to roll out of bed every single morning, totally in love with your life.
If you sign up for the program by 11:59PM ET tonight, you'll also get a free 1:1 coaching session with me—something that my clients pay $1,000 to access.
After tonight, this incredible offer is gone. Don't miss out.
– Torrey